Did you know?
The media has become an integral part of our daily lives and an important source of information. It has the power to promote and support breastfeeding.
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We want YOU to get involved in the protection, promotion and support of breastfeeding. Find information and materials relevant to your work.
Media
WABA calls on the Media to:
- Promote breastfeeding at the policy, community, and institutional levels in accordance with the International Code of Marketing of Breast-milk Substitutes, the Baby-Friendly Hospital Initiative, and other strategies
- Frame breastfeeding as a norm and provide media platforms to constantly discuss breastfeeding issues, especially with experts
- Avoid the objectification of women and sexualisation of the breast in media representations
- Provide coverage of the impact of infant formula production and marketing, especially on vulnerable populations
- Shape and deliver messages on evidence-based benefits of breastfeeding to change attitudes and behaviours
Related Content
- Warm Chain of Support for Breastfeeding
- WABA World Breastfeeding Week 2016 – Breastfeeding: A Key to Sustainable Development
- WABA World Breastfeeding Week 2017 – Breastfeeding: Sustaining Breastfeeding Together
- WABA World Breastfeeding Week 2018 – Breastfeeding: Foundation of Life
- Girls’ Globe-Breastfeeding