40th Anniversary Of The Code – Protecting Breastfeeding Against Aggressive BMS Marketing

WABA urges every country to improve implementation, monitoring and enforcement of the Code. It is vital to ensure that the Code is fully implemented and monitored to curb the aggressive marketing of breastmilk substitutes which creates a major barrier to breastfeeding in all countries. We all have a role to play in protecting breastfeeding, let’s work together to speed up Code implementation around the world.

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