The World Alliance for Breastfeeding Action relies on young advocates to help support and promote breastfeeding in their communities. The WABA Youth Initiative is a global programme open to any and all young people who are interested in reaching out to their community and spreading the word on “Why Breastfeeding Matters!”
Many young people believe that their age and lack of experience prevent them from making a real difference for breastfeeding and mother & child health. On the contrary, young people are already active within the 5 social domains: the family, public sector, school, workplace, and cyberspace. Through these domains, young people have found a number of ways to engage their peers in advocacy and become active participants in the global breastfeeding movement.
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Sexual and Reproductive health and rights
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read more about Normalize Breastfeeding
Breastfeeding is (bio)logical
We know it’s true, yet why are exclusive breastfeeding rates as low as 22% in some countries? What’s a young person’s role in protecting and promoting breastfeeding?
Look around you, young people (ages 18-35) are everywhere! As students, professionals, caregivers, and active members of society, we are plugged into the heart of many grassroots movements and breastfeeding should be no exception. It’s time for young people to gear up and get the message out!
Feel free to update us on what YOUth are doing in your community and don’t forget to check out “What’s Happening?”, our weekly youth blog on breastfeeding.
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WABA YOUth video A Winning Goal For Life
WABA Youth produced a work-in-progress Youth video on the Winning Goal For Life! Check it out at
We would like to invite all youth to give us your constructive ideas! Do you like this video? Think you can improve on it? Would you like to create an adaptation of this video? Your adaptation can reflect the scenario and language in your country and most importantly to appeal to youths and interest them on the issue of infant and young child feeding.
If you are interested to adapt this video – do send us your storyboard in English for our consideration. You may stand a chance to obtain a small grant to produce your video. Do write us at firstname.lastname@example.org with your brilliant ideas. We look forward to hear from you!
Some Advocacy facts you can use in your video:
– The World Health Organisation estimates that 1.5 million infants die around the world every year because they are not breastfed. That’s over two a minute!
– The use of bottles, artificial milks and other risky products can result in fatal infections in infants.
– Parents are constantly being persuaded to use alternatives to breastmilk. All around us, in shops, food stores and even in pharmacies, infant formula is advertised by businesses in their own interests and not the infant’s.
– The makers of infant formula profit from undermining mothers’ confidence that they can breastfeed their babies and that this is all a baby needs.