Youth Initiative

The World Alliance for Breastfeeding Action relies on young advocates to help support and promote breastfeeding in their communities. The WABA Youth Initiative is a global programme open to any and all young people who are interested in reaching out to their community and spreading the word on “Why Breastfeeding Matters!”

Many young people believe that their age and lack of experience prevent them from making a real difference for breastfeeding and mother & child health. On the contrary, young people are already active within the 5 social domains: the family, public sector, school, workplace, and cyberspace. Through these domains, young people have found a number of ways to engage their peers in advocacy and become active participants in the global breastfeeding movement.

Social Media

read more about issue on social media


Sexual and Reproductive health and rights

read more about this issue


Normalize Breastfeeding

read more about Normalize Breastfeeding


Breastfeeding is (bio)logical

We know it’s true, yet why are exclusive breastfeeding rates as low as 22% in some countries? What’s a young person’s role in protecting and promoting breastfeeding?

Look around you, young people (ages 18-35) are everywhere! As students, professionals, caregivers, and active members of society, we are plugged into the heart of many grassroots movements and breastfeeding should be no exception. It’s time for young people to gear up and get the message out!

Feel free to update us on what YOUth are doing in your community and don’t forget to check out “What’s Happening?”, our weekly youth blog on breastfeeding.


whats new on Youth Initiative

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WABA YOUth video A Winning Goal For Life



WABA Youth produced a work-in-progress Youth video on the Winning Goal For Life! Check it out at

We would like to invite all youth to give us your constructive ideas! Do you like this video? Think you can improve on it? Would you like to create an adaptation of this video? Your adaptation can reflect the scenario and language in your country and most importantly to appeal to youths and interest them on the issue of infant and young child feeding.