Dear World Breastfeeding Week (WBW) 2013 Celebrants and Supporters,
Greetings from the WABA Secretariat!
We would like to sincerely thank all WBW celebrants from over the globe who celebrated WBW so successfully this year. To date, we received 316 pledges for events taking place globally, involving more than 1,248,142 celebrants. THANK YOU for all your great work, and Congratulations to everyone involved for making WBW such a success!
WABA is now pleased to announce that the slogan and theme for WBW 2014 is BREASTFEEDING: A Winning Goal - for Life!
The theme asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding - in the Millennium Development Goals (MDGs) countdown, and beyond.
This focus was discussed and decided on at the WABA Extraordinary Global Breastfeeding Partners Meeting (EBPM) held in Penang, 8-10 November 2013; with earlier discussions during the WABA Global Forum and Global Breastfeeding Partners Meeting (GBPM) 2010; as well as at the 2011 and 2012 WABA Steering Committee Meetings.
The WABA Senior Technical Advisor, Amal Omer-Salim, has been appointed Key Writer for the WBW 2014 Calendar Announcement and Action Folder, working with small team of WABA SC members, and Core Partner representatives.
WBW 2014 Objectives are:
- To inform people about the MDGs and how they relate to Breastfeeding and Infant and Young Child Feeding.
- To showcase the progress made so far and the key gaps in Breastfeeding and Infant and Young Child Feeding.
- To call attention to the importance of STEPPING UP actions to protect, promote and support breastfeeding as a key intervention in the Millennium Development Goals (MDGs) countdown, and in the post 2015 era.
- To stimulate interest amongst young people of both genders to see the relevance of breastfeeding in today's changing world.
The Calendar Announcement will be developed and should be ready for distribution in January 2014. So do keep a lookout for it.
Wishing you all a Merry Christmas and very Happy New Year!
WABA WBW Coordinator